The amber-hued elixir uses cold-pressed oils, a key factor in maintaining the high-quality of the product. Some oils are heat-extracted which kills off critical vitamins and nutrients, but cold-pressing allows the nutrients to stay intact. That's why S.oil's founders Niq Ellis and Jordan Blackmore liken their inaugural product to a "liquid hair vitamin," that works to protect hair from chemical, mechanical, and environmental damage. "Anyone can use our product whether they have fine, normal, or coarse hair," Ellis explains. "Everyone's hair needs the vitamins found in our oil for optimum hair health."
While hair oils are widely popular, there are still many consumers who avoid them for fear of weighing down their hair or greasing it up. But S.oil is is lightweight and fast absorbing, and here's the catch: You apply it from roots to tips five to twenty minutes before hopping in the shower to shampoo. This allows strands to reap the boost from the jojoba, safflower seed, palm kernel oil-based formula, while also acting as a shield to help prevent shampoo from drying out strands.
Obviously, given the choice to launch a single product in three essential oil-spiked scents, the story behind each of the scents is a huge part of the equation for the brand. "We named each product after a tree, and when developing each unique scent we took that tree into consideration to decide which essential oils made the most sense," Ellis explains. "We wanted the customer to choose their favorite fragrance as opposed to choosing the product based on their hair type."
